Uploaded June 2026 | Updated September 2026, 2 weeks ago
Who knew? 🇨🇭🎉
Venice Beach doesn't exactly scream Switzerland. That was the point. To launch our partnership with @switzerland, we did what LOST iN does: put something real in front of people and see what happens. Raclette shipped direct from Switzerland.
An alphorn player in full traditional dress. A custom ski lift photo booth that became the most crowded corner of the room all night. People didn't just watch. They played the alphorn. They waited in line for it. That's the thing about genuine cultural objects: they pull people in without trying.
Two guests walked away with something bigger: SWISS business class flights to Switzerland with @flyswiss, 15 nights at @omnia.zermatt and a Swiss Travel Pass to move through the country freely. Not a sponsored trip. A real one.
LOST iN Switzerland is our 30th guidebook and our first to cover an entire country. Much more to come 📈
Who knew? 🇨🇭🎉
Venice Beach doesn't exactly scream Switzerland. That was the point. To launch our partnership with @switzerland, we did what LOST iN does: put something real in front of people and see what happens. Raclette shipped direct from Switzerland.
An alphorn player in full traditional dress. A custom ski lift photo booth that became the most crowded corner of the room all night. People didn't just watch. They played the alphorn. They waited in line for it. That's the thing about genuine cultural objects: they pull people in without trying.
Two guests walked away with something bigger: SWISS business class flights to Switzerland with @flyswiss, 15 nights at @omnia.zermatt and a Swiss Travel Pass to move through the country freely. Not a sponsored trip. A real one.
LOST iN Switzerland is our 30th guidebook and our first to cover an entire country. Much more to come 📈
