Uploaded January 2026 | Updated September 2026, 2 weeks ago
The Endurance World Championship is one of the toughest sporting arenas anywhere on earth. For 24 hours, riders need to lap within a second of their fastest possible pace, making this one of the series to develop new products.
Bridgestone has been the tire of choice for many years in the EWC, going head-to-head with Dunlop while Pirelli has WorldSBK and Michelin holds the reigns of MotoGP. For much of the last five years, Bridgestone has used the EWC to develop the successor to the V02—but the V03 is more than just a replacement tire.
The Endurance World Championship is one of the toughest sporting arenas anywhere on earth. For 24 hours, riders need to lap within a second of their fastest possible pace, making this one of the series to develop new products.
Bridgestone has been the tire of choice for many years in the EWC, going head-to-head with Dunlop while Pirelli has WorldSBK and Michelin holds the reigns of MotoGP. For much of the last five years, Bridgestone has used the EWC to develop the successor to the V02—but the V03 is more than just a replacement tire.


![2025 Tennessee Knock Out (TKO) Hard Enduro - SUPERHARD!
Were at it again, racing TKO - the longest running hard enduro race in the United States - on electric motorcycles.
The Tennessee Knock Out event is epic. And racing electric motorcycles there is an absolute blast. This year, we snuck on to the Zero Motorcycles unofficially official factory hard enduro race team and it did NOT disappoint!
Check out this episode that almost didnt happen (we didnt have a bike to race when we showed up... again). But it DID happen, and we went full SUPERHARD once again to (hopefully) show you that its ok to go race a motorcycle, even if it seems super scary at first. Just do it. Better yet, get your friends to do it with you. Racing is worth it, every time!
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