Uploaded December 2025 | Updated September 2026, 2 weeks ago

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The POSSIBLE Miami Marketing Conference & Expo 2025, held April 28–30 at the Fontainebleau Miami Beach, brought together leaders from marketing, media, and technology to explore innovation, growth, and the future of digital advertising. This interview highlights key insights from the event, focusing on how brands and platforms are driving measurable business value in a rapidly evolving adtech landscape.

In this conversation, Futurist Ian Khan speaks with Brian McVey, Chief Revenue Officer and Co-Founder of Fluency, and Eric Mayhew, Co-Founder and President/Chief Product Officer. Together, they discuss Fluency’s Digital Advertising Operating System, revenue growth strategies, and how smarter technology is reshaping modern advertising and marketing performance.

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