Brands Needing To Be Renamed To Fit Cultural Change / RBDR @RBDRChannel
Brands Needing To Be Renamed To Fit Cultural Change / RBDR  @RBDRChannel
Uploaded August 2021 | Updated September 2026, 12 hours ago
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Today on RBDR: Ipsos EVP Emmanuel Probst discusses how society's cultural changes have motivated varied established consumer brands, like Uncle Ben's and Aunt Jemima, to replace their brand names and identities in order to extend the life of the brand.

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Brands Needing To Be Renamed To Fit Cultural Change / RBDR

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