Uploaded October 2023 | Updated September 2026, 2 weeks ago
Peyton Spangler (Experience Design, 2023) / XD Independent Study & Live Client Project
The Bubble
About:
Comfort Zone Camp (CZC) is a local nonprofit that hosts weekend grief camps throughout the country for children who have lost a parent, primary caregiver, or sibling.
Opportunity:
Reach more kids through the virtual realm.
The Solution:
The Bubble is a multi-player grief game hosted on the Roblox platform. Players get to virtually attend camp, meet friends, and level up through exclusive pins. Many of the elements of the game mirror the in-person experiences kids would have at a CZC weekend camp, and the name of the game is derived from a term used often at CZC. Kids are invited to enter into "the bubble" of camp—a place of safety and community set apart from the stressors of the outside world. The Roblox game is intended to be a similar haven, but one that can be accessed anytime anywhere.
The Brandcenter at Virginia Commonwealth University is dedicated to developing the most prominent thinkers and creatives in the advertising, branding, marketing, and design industries through our master’s degree program, professional development, and more. Over the last 25 years, more than 2,000 alumni have launched or accelerated their careers through the master’s program for Art Direction, Copywriting, Experience Design, Strategy, and Brand/Account Management. Graduates earn both a Master of Science in Business, with a concentration in branding and their chosen field of study, and a robust, polished portfolio of creative work. Our alumni are recruited to work at some of the world’s most creative and innovative companies and leading advertising, design, and innovation agencies and consultancies.
Learn more about the Brandcenter: https://brandcenter.vcu.edu/
Follow the Brandcenter on other social media platforms:
• Facebook (facebook.com/VCUBrandcenter)
• Twitter (twitter.com/VCU_Brandcenter)
• Instagram (instagram.com/vcu_brandcenter)
• LinkedIn (https://www.linkedin.com/school/vcu-b...)
Peyton Spangler (Experience Design, 2023) / XD Independent Study & Live Client Project
The Bubble
About:
Comfort Zone Camp (CZC) is a local nonprofit that hosts weekend grief camps throughout the country for children who have lost a parent, primary caregiver, or sibling.
Opportunity:
Reach more kids through the virtual realm.
The Solution:
The Bubble is a multi-player grief game hosted on the Roblox platform. Players get to virtually attend camp, meet friends, and level up through exclusive pins. Many of the elements of the game mirror the in-person experiences kids would have at a CZC weekend camp, and the name of the game is derived from a term used often at CZC. Kids are invited to enter into "the bubble" of camp—a place of safety and community set apart from the stressors of the outside world. The Roblox game is intended to be a similar haven, but one that can be accessed anytime anywhere.
The Brandcenter at Virginia Commonwealth University is dedicated to developing the most prominent thinkers and creatives in the advertising, branding, marketing, and design industries through our master’s degree program, professional development, and more. Over the last 25 years, more than 2,000 alumni have launched or accelerated their careers through the master’s program for Art Direction, Copywriting, Experience Design, Strategy, and Brand/Account Management. Graduates earn both a Master of Science in Business, with a concentration in branding and their chosen field of study, and a robust, polished portfolio of creative work. Our alumni are recruited to work at some of the world’s most creative and innovative companies and leading advertising, design, and innovation agencies and consultancies.
Learn more about the Brandcenter: https://brandcenter.vcu.edu/
Follow the Brandcenter on other social media platforms:
• Facebook (facebook.com/VCUBrandcenter)
• Twitter (twitter.com/VCU_Brandcenter)
• Instagram (instagram.com/vcu_brandcenter)
• LinkedIn (https://www.linkedin.com/school/vcu-b...)
