Uploaded March 2026 | Updated September 2026, 2 weeks ago
What if we're missing AI's most transformative potential?
There is a radical paradigm shift: AI as immersive brand worlds where marketers can experience thousands of futures before committing a single dollar to market. Drawing inspiration from Surrealism, where imagination and reality merge into a unified experience, we'll explore how leading brands like Unilever are creating neuro-synthetic environments where strategy, experimentation, and decision-making happen inside intelligent systems.
Join us to make the jump from AI-as-a-tool to "AI-as-Worlds" and reshape the future of marketing.
About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.
Connect with SXSW:
Website: sxsw.com
Instagram: instagram.com/sxsw
LinkedIn: linkedin.com/company/sxsw
TikTok: tiktok.com/@sxsw
Bluesky: bsky.app/profile/sxsw.com
Threads: threads.com/@sxsw
What if we're missing AI's most transformative potential?
There is a radical paradigm shift: AI as immersive brand worlds where marketers can experience thousands of futures before committing a single dollar to market. Drawing inspiration from Surrealism, where imagination and reality merge into a unified experience, we'll explore how leading brands like Unilever are creating neuro-synthetic environments where strategy, experimentation, and decision-making happen inside intelligent systems.
Join us to make the jump from AI-as-a-tool to "AI-as-Worlds" and reshape the future of marketing.
About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.
Connect with SXSW:
Website: sxsw.com
Instagram: instagram.com/sxsw
LinkedIn: linkedin.com/company/sxsw
TikTok: tiktok.com/@sxsw
Bluesky: bsky.app/profile/sxsw.com
Threads: threads.com/@sxsw
