Uploaded July 2026 | Updated September 2026, 3 weeks ago
How much of what you read and watch about new motorcycles is actually true, and how much is just corporate marketing hype?
On this episode of the Bore and Stoke podcast, we tear down the curtain separating motorcycle media from the giant OEM marketing machines.
We dive into the corporate side of the landscape, breaking down some of the tactics of how brands try to engineer "hype" before a wheel even turns. Meanwhile, Troy and Ryan share their first-hand, boots-on-the-ground experiences from global press launches. What happens when a manufacturer flies you halfway across the world, puts you up in a luxury hotel, and hands you the keys to a bike on a perfectly curated racetrack? How do you strip away the glamour to figure out if a motorcycle is actually good for the average rider?
From the evolution of motorcycle journalism to the rise of influencer culture, the guys debate whether modern bike reviews can still be trusted—and share a few hilarious behind-the-scenes stories along the way.
Drop a comment below: Has a manufacturer's marketing ever had any influence on the bike you bought?
00:00 intro
00:27 Honda mention
00:34 pre-roll
01:13 Check out past pods!
02:26 The News!
03:03 Harley moving production back to US
07:53 Honda e-compressor is going into everything
11:47 Yamaha’s taking over Moto3
20:39 Norton Atlas and Atlas GT
28:52 mid-roll
29:35 The landscape of motorcycle marketing
1:07:45 Are you aware of the marketing?
1:09:20 Leave us a rating!
1:10:10 Check out the Bore and Stoke Breakout
1:10:42 Honda mention
1:11:35 End-roll
Subscribe!
youtube.com/subscription_center?add_user=Motorcycle
YouTube - youtube.com/Motorcycle
Facebook - facebook.com/MotorcycleCom
Twitter - twitter.com/MotorcycleCom
Web - Motorcycle.com
Established in 1994, Motorcycle.com is the premier online resource for motorcycle and scooter enthusiasts. With hundreds of high quality, detailed video reviews on bikes from Harley-Davidson, Honda, Yamaha, Suzuki, Kawasaki and just about everybody else, it's the best place to go to learn about the latest and greatest two-wheeled creations. There's simply no better resource if you're planning on buying or if you just want to check out some awesome machines.
How much of what you read and watch about new motorcycles is actually true, and how much is just corporate marketing hype?
On this episode of the Bore and Stoke podcast, we tear down the curtain separating motorcycle media from the giant OEM marketing machines.
We dive into the corporate side of the landscape, breaking down some of the tactics of how brands try to engineer "hype" before a wheel even turns. Meanwhile, Troy and Ryan share their first-hand, boots-on-the-ground experiences from global press launches. What happens when a manufacturer flies you halfway across the world, puts you up in a luxury hotel, and hands you the keys to a bike on a perfectly curated racetrack? How do you strip away the glamour to figure out if a motorcycle is actually good for the average rider?
From the evolution of motorcycle journalism to the rise of influencer culture, the guys debate whether modern bike reviews can still be trusted—and share a few hilarious behind-the-scenes stories along the way.
Drop a comment below: Has a manufacturer's marketing ever had any influence on the bike you bought?
00:00 intro
00:27 Honda mention
00:34 pre-roll
01:13 Check out past pods!
02:26 The News!
03:03 Harley moving production back to US
07:53 Honda e-compressor is going into everything
11:47 Yamaha’s taking over Moto3
20:39 Norton Atlas and Atlas GT
28:52 mid-roll
29:35 The landscape of motorcycle marketing
1:07:45 Are you aware of the marketing?
1:09:20 Leave us a rating!
1:10:10 Check out the Bore and Stoke Breakout
1:10:42 Honda mention
1:11:35 End-roll
Subscribe!
youtube.com/subscription_center?add_user=Motorcycle
YouTube - youtube.com/Motorcycle
Facebook - facebook.com/MotorcycleCom
Twitter - twitter.com/MotorcycleCom
Web - Motorcycle.com
Established in 1994, Motorcycle.com is the premier online resource for motorcycle and scooter enthusiasts. With hundreds of high quality, detailed video reviews on bikes from Harley-Davidson, Honda, Yamaha, Suzuki, Kawasaki and just about everybody else, it's the best place to go to learn about the latest and greatest two-wheeled creations. There's simply no better resource if you're planning on buying or if you just want to check out some awesome machines.
