Uploaded July 2025 | Updated September 2026, 3 weeks ago

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Rolling Loud Co-Founder Tariq Cherif thought it would be easy to book Rick Ross for an afterparty during FAMU Homecoming in Tallahassee back in 2010.

He found the booking email from Ross’s tweet and jumped in — but everything that could go wrong… did.

What started with “easy money” turned into a harsh lesson in event planning, ego, and going off-script from his original idea to booking underground artists.

House Parties at Grandma’s to Founding Rolling Loud, the World’s Biggest Hip-Hop Festival | S3, Ep18

Full Episode: youtu.be/L-4S8jW2sgY?si=WQZXBB9ZZ-9qMaqj

The Big Dawgs: with Manning Sumner brings you insights from former Celebrity Trainer Manning Sumner—CEO and Founder of LEGACY and NO DAYS OFF. Each podcast episode features inspiring guests and dives into topics like health, wellness, fitness, entrepreneurship, wealth, discipline, self-improvement, life lessons, and actionable advice. Whether you are someone—or aspire to be someone—who NEVER takes a day off on themselves and is committed to becoming their BEST self, this podcast is for you. NO DAYS OFF.

#RickRoss #RollingLoud #TariqCherif #EventPlanningFails #NoDaysOff