BOE Classics: How Brands Connect With Gamers @BusinessofEsports
BOE Classics: How Brands Connect With Gamers  @BusinessofEsports
Uploaded November 2022 | Updated September 2026, 2 weeks ago
In this episode of BOE Classics (published 11/20/2020), we revisit Episode 106 with special guest Matt Hillman (Co-Founder of Cut + Sew and Zone Gaming)!! We discuss endemic vs non-endemic brands in esports, the role of agencies in helping brands access gamers, Josh Hart and other NBA stars getting into gaming, Mavix lining up talent ambassadors to promote their chair line, Riot Games’ broadcasting rights for League of Legends esports, and so much more!

Be sure to check out the Business of Esports Podcast with Paul "The Profit" Dawalibi and the Honorable Jimmy Baratta! Each week, our hosts invite a special guest onto the show with ties to the esports and gaming industry so that we can get learn more about gaming while also getting a more in-depth look at all the important aspects that make up the world's fastest-growing industry!! Tune in every Friday for new episodes!!!!

Learn more about The Profit, the Business of Esports, or gaming as a whole by visiting thebusinessofesports.com

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Business of Esports |

BOE Classics: How Brands Connect With Gamers

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