Uploaded March 2026 | Updated September 2026, 3 weeks ago
Bob Odenkirk has defied expectations before — but with NORMAL, he steps fully into his action hero era. In this can’t miss SXSW session, Odenkirk joins the team behind this kinetic neo-Western to explore his evolution from acclaimed character actor to undeniable action lead.
NORMAL director Ben Wheatley, writer and JOHN WICK creator Derek Kolstad, producer Marc Provissiero (NOBODY) and Odenkirk will discuss the physical and creative demands of action films, why audiences are increasingly drawn to flawed, grounded protagonists over invincible superheroes, and how modern action films can deliver big screen visceral thrills and emotional resonance. This conversation offers an inside look at how NORMAL fits into the evolving landscape of action filmmaking — and why Odenkirk’s next chapter may be his most explosive yet.
About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.
Connect with SXSW:
Website: sxsw.com
Instagram: instagram.com/sxsw
LinkedIn: linkedin.com/company/sxsw
TikTok: tiktok.com/@sxsw
Bluesky: bsky.app/profile/sxsw.com
Threads: threads.com/@sxsw
Bob Odenkirk has defied expectations before — but with NORMAL, he steps fully into his action hero era. In this can’t miss SXSW session, Odenkirk joins the team behind this kinetic neo-Western to explore his evolution from acclaimed character actor to undeniable action lead.
NORMAL director Ben Wheatley, writer and JOHN WICK creator Derek Kolstad, producer Marc Provissiero (NOBODY) and Odenkirk will discuss the physical and creative demands of action films, why audiences are increasingly drawn to flawed, grounded protagonists over invincible superheroes, and how modern action films can deliver big screen visceral thrills and emotional resonance. This conversation offers an inside look at how NORMAL fits into the evolving landscape of action filmmaking — and why Odenkirk’s next chapter may be his most explosive yet.
About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.
Connect with SXSW:
Website: sxsw.com
Instagram: instagram.com/sxsw
LinkedIn: linkedin.com/company/sxsw
TikTok: tiktok.com/@sxsw
Bluesky: bsky.app/profile/sxsw.com
Threads: threads.com/@sxsw
