Uploaded November 2025 | Updated September 2026, 2 weeks ago
The new EU ECGT directive introduces stricter regulations aimed at reducing greenwashing, requiring companies to provide clearer, verifiable evidence for their sustainability claims. What will meet the bar once the new regulations are enforced? How should the marketing departments navigate these new waters? This Blue talk delves into the way the nice to have aspects of corporate social responsibility are becoming necessities and the tools being used to prove that words are being backed by actions.
Moderator: Tatiana Tkachenko, PwC
Speakers:
Sebastian Ebbing, MPC Container Shipping
Øistein Jensen, Odfjell SE
Bjørn Kjærand Haugland, Skift Norge
Sebastiaan Beluanus, Wärtsilä
The new EU ECGT directive introduces stricter regulations aimed at reducing greenwashing, requiring companies to provide clearer, verifiable evidence for their sustainability claims. What will meet the bar once the new regulations are enforced? How should the marketing departments navigate these new waters? This Blue talk delves into the way the nice to have aspects of corporate social responsibility are becoming necessities and the tools being used to prove that words are being backed by actions.
Moderator: Tatiana Tkachenko, PwC
Speakers:
Sebastian Ebbing, MPC Container Shipping
Øistein Jensen, Odfjell SE
Bjørn Kjærand Haugland, Skift Norge
Sebastiaan Beluanus, Wärtsilä
