Uploaded September 2025 | Updated September 2026, 1 day ago
Meet Our Best Razor Ever: Our newest product, launched entirely by the people who use it.
At Dollar Shave Club, we’ve always believed shaving shouldn’t suck. From day one, we disrupted the shaving industry by putting power back into the hands of real people. Now, with the launch of our best razor ever, we’re taking that mission even further. This isn’t just another razor. This is a razor designed, inspired, and launched with the help of the people who know shaving best—our members.
That’s right. For the first time ever, we flipped the script and gave our community full creative control. Instead of big ad agencies and glossy marketing playbooks, we turned to the people who actually use our products every single day. The result? The Order of The Blade—our out-house agency made up entirely of real Dollar Shave Club members.
These aren’t actors. They’re not marketers. They’re real guys with real opinions about what makes a shave great. They sat in the driver’s seat for this launch—writing ad copy, brainstorming billboard ideas, directing commercial scripts, even coming up with jingles. They shared insights on what collaborations would actually matter, what stunts would grab attention, and what perks they want to see next as loyal members of the Club.
And together, they helped us bring to life our best razor yet.
What Makes This Razor Different?
We listened. We tested. We obsessed over every detail. And with input from our members, we built a razor that delivers the closest, most comfortable shave we’ve ever offered.
Longer-Lasting Blades – Longer-lasting stainless steel blades. How? Science.
Juicy Lubricating Strip –A lube strip so packed with Aloe and Vitamin E, every shave has a happy ending.
Affordable as Always – The best part? All of these upgrades come at the exact same price you’re used to. Because a better shave shouldn’t come with a bigger bill.
Built By Members, For Members
Meet Our Best Razor Ever: Our newest product, launched entirely by the people who use it.
At Dollar Shave Club, we’ve always believed shaving shouldn’t suck. From day one, we disrupted the shaving industry by putting power back into the hands of real people. Now, with the launch of our best razor ever, we’re taking that mission even further. This isn’t just another razor. This is a razor designed, inspired, and launched with the help of the people who know shaving best—our members.
That’s right. For the first time ever, we flipped the script and gave our community full creative control. Instead of big ad agencies and glossy marketing playbooks, we turned to the people who actually use our products every single day. The result? The Order of The Blade—our out-house agency made up entirely of real Dollar Shave Club members.
These aren’t actors. They’re not marketers. They’re real guys with real opinions about what makes a shave great. They sat in the driver’s seat for this launch—writing ad copy, brainstorming billboard ideas, directing commercial scripts, even coming up with jingles. They shared insights on what collaborations would actually matter, what stunts would grab attention, and what perks they want to see next as loyal members of the Club.
And together, they helped us bring to life our best razor yet.
What Makes This Razor Different?
We listened. We tested. We obsessed over every detail. And with input from our members, we built a razor that delivers the closest, most comfortable shave we’ve ever offered.
Longer-Lasting Blades – Longer-lasting stainless steel blades. How? Science.
Juicy Lubricating Strip –A lube strip so packed with Aloe and Vitamin E, every shave has a happy ending.
Affordable as Always – The best part? All of these upgrades come at the exact same price you’re used to. Because a better shave shouldn’t come with a bigger bill.
Built By Members, For Members
