Uploaded November 2025 | Updated September 2026, 1 week ago
Traffic spikes shouldn't be scary. Handle your biggest day with 99.9992% uptime.
Is your storefront ready for Black Friday - and the new era of chat commerce? Last Black Friday Cyber Monday, Vercel customers like Under Armour, Fanatics, and ASICS processed 86.7B requests with 99.9992% uptime.
In this session, explore how to:
- Scale instantly: Autoscaling concurrency and regional failover on Vercel’s Frontend Cloud keep you online when traffic spikes.
- Personalize at speed: Deliver real-time experiences with Middleware and ISR, with no trade-offs in performance.
- Optimize for Chat Commerce: Implement the ACP spec and SEO best practices so your products are discoverable and purchasable inside ChatGPT using Instant Checkout.
Traffic spikes shouldn't be scary. Handle your biggest day with 99.9992% uptime.
Is your storefront ready for Black Friday - and the new era of chat commerce? Last Black Friday Cyber Monday, Vercel customers like Under Armour, Fanatics, and ASICS processed 86.7B requests with 99.9992% uptime.
In this session, explore how to:
- Scale instantly: Autoscaling concurrency and regional failover on Vercel’s Frontend Cloud keep you online when traffic spikes.
- Personalize at speed: Deliver real-time experiences with Middleware and ISR, with no trade-offs in performance.
- Optimize for Chat Commerce: Implement the ACP spec and SEO best practices so your products are discoverable and purchasable inside ChatGPT using Instant Checkout.
