Uploaded January 2023 | Updated September 2026, 1 day ago

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Zach Frey is a footwear designer and entrepreneur based in Denver, Colorado. He’s designed for brands such as Puma and Reebok in addition to launching his own company Flux Footwear in 2020. In our conversation, we discussed how leveraged proprioceptive technology to make the most adaptable shoe possible and much more.

TIMECODES:
0:00 - Intro
2:03 - Getting into Footwear Design
4:50 - Meaning Behind 'Flux'
7:58 - First Prototype & Design
9:04 - Copying Brands vs. Innovating
11:49 - Working for Reebok & Puma
17:00 - Wanting It Bad Enough
19:56 - Finding The Right Partners
24:07 - The Need For Delegation
27:10 - What Makes The Flux Design Unique?
28:15 - Proprioceptive Feedback
31:55 - The Problem With Barefoot Shoes
34:09 - Greater Practicality & Universal Use
34:30 - 'The Yoga Pant For Your Feet'
35:56 - Balancing Aesthetics & Performance
38:48 - Flux Shoes For Lifting
39:40 - Making Improvements
41:23 - Sustainable Production
43:36 - The Flux Adapt Runner
47:49 - Built Through Passion
51:41 - Future Plans & Products

For More:
Support the Podcast: buymeacoffee.com/Brockcovington
Follow Brock's Instagram: instagram.com/brockcovington
Follow Brock's YouTube: youtube.com/channel/UC-0ZFbmdHKIXDBGXIR0l1Bw

Follow Zach's Instagram: instagram.com/zachary_jordan_frey
Buy Flux Footwear: fluxfootwear.com

Gear I Use!
Ten Thousand | bty.tenthousand.cc/covington2 | Code: COVINGTON ~ 15% off
Stance Socks | glnk.io/3676/brockcovington
Ice Barrel | icebarrel.com | Code: BROCK for $95 off