Big Tech has your data. Heres how you take it back. @CardanoFoundation
Big Tech has your data. Heres how you take it back.  @CardanoFoundation
Uploaded September 2026 | Updated September 2026, 1 hour ago
In this episode, we speak with Jürgen Kleeberger, Co-Founder, and Robin Hellmann, Business Development Lead, at Reef Data, about building a data cooperative that finally pays people for data that was always theirs. The conversation covers:

-How the EU Data Act gives users the legal right to reclaim their Amazon, Google, and retail data.
-Why combining that data through a cooperative creates value no single person could unlock alone.
-How Cardano and IPFS give members a transparent, on-chain view of every sale and payout.
-Why enterprises are paying a premium for ethically sourced, consent-based data.
-What a fairer data economy could look like a decade from now.

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Big Tech has your data. Here's how you take it back.

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