Uploaded August 2025 | Updated September 2026, 1 week ago
My business went from 10k to 50k months when I realized…bigger results require bigger risks. I had to do scarier sh*t.
And I'm talking stuff I didn’t want to do, things that freaked me out, and still can.
For instance, I pay Facebook ads something like 12k a month right now and growing.
Now I grew up poor. I’ve been on welfare and that part of my brain can’t comprehend having a monthly bill that is higher than I used to make in an entire year.
And that’s just ONE bill.
When you're scaling your business, you’re gonna face upper limits like that all the time - stuff that bumps up against the ceiling you didn’t realize you have.
It might come in the form of business expenses, or hiring a team or something else that makes you uncomfortable and you have to - you get to - remind yourself…
You’re in the mother-loving big leagues. Get off the mother loving bench. Calculate the actual risk. Create a back up plan if you need to calm your fear.
But remember this: bigger results require bigger moves.
And the business you want?
It’s probably hiding on the other side of the sh*t that freaks you out.
My business went from 10k to 50k months when I realized…bigger results require bigger risks. I had to do scarier sh*t.
And I'm talking stuff I didn’t want to do, things that freaked me out, and still can.
For instance, I pay Facebook ads something like 12k a month right now and growing.
Now I grew up poor. I’ve been on welfare and that part of my brain can’t comprehend having a monthly bill that is higher than I used to make in an entire year.
And that’s just ONE bill.
When you're scaling your business, you’re gonna face upper limits like that all the time - stuff that bumps up against the ceiling you didn’t realize you have.
It might come in the form of business expenses, or hiring a team or something else that makes you uncomfortable and you have to - you get to - remind yourself…
You’re in the mother-loving big leagues. Get off the mother loving bench. Calculate the actual risk. Create a back up plan if you need to calm your fear.
But remember this: bigger results require bigger moves.
And the business you want?
It’s probably hiding on the other side of the sh*t that freaks you out.
