Uploaded April 2021 | Updated September 2026, 2 weeks ago

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OUT NOW - today is the day artists can finally use Klein Blue! We have a few bottles available at culturehustle.com

Ok, I’m ridiculously excited! After what feels like an eternity we’ve democratised another colour! Finally, any artist can paint with IKB!

Up till now. In 1960 Yves Klein registered the formula to his iconic International Klein Blue, meaning other artists couldn’t use it without his permission.

Today is a really big day because we’ve managed to crack EASY KLEIN - an Incredibly Kleinish Blue, so that we can all finally have a go on what I believe is the most beautiful blue in the history of art. It’s incredible stuff!

I really really hope you all enjoy using it and make some brilliant work. It’s available now from CultureHustle.com

All my love
Stuart x