Uploaded August 2024 | Updated September 2026, 1 week ago

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Frank sits down with an esteem panel that includes Ruben Barros of Talent Nation, Tore Stjerna of NBS Production, and Kathrine Shepard of Sylvaine to discuss the ins and outs, and many differences between touring North and South America vs Europe, the right frequency, how important each market is to a touring band, as well as a few audience questions.

00:00 Introductions
01:29 History of Scandinavian Bands leaving Europe to play South America
07:09 Has the early touring in Latin America opened doors for bands today
12:01 The right frequency to bring bands to Latin America
13:27 The challenges of touring these markets
16:40 Merch losses in Latin America
18:40 How North American market differs from South America and Europe
24:05 Tour stories from touring these markets
26:46 How important is it for a band to tour all three markets
29:55 Fan questions
32:06 Which market allows bands to make more money

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