Beyond LED Walls: The Future Intersection of AI and Virtual Production | Z by HP @ZbyHP
Beyond LED Walls: The Future Intersection of AI and Virtual Production | Z by HP  @ZbyHP
Uploaded March 2024 | Updated September 2026, 1 week ago
Join us for a riveting panel discussion titled “Onstage and Offstage: How AI and Virtual Production Intersect,” moderated by Barbara Marshall, the Global Media and Entertainment Industry Lead at HP. This insightful conversation features industry leaders who delve into the advancements and challenges at the intersection of AI and virtual production.

Our esteemed panelists include:
• Mariana Acuna Acosta, Senior Vice President, Global Virtual Production and On-Set Services, Technicolor
• Evan Clark, Senior Systems Engineer, ZeroSpace
• Darin Friedmann, Managing Partner, Planet X
• Jim Geduldick, Founder, Spaceboy Labs
• Matt Workman, Virtual Production Developer and Content Creator, Creator of Cinematography Database

Summary of Conversation Topics:
• The Evolution of Virtual Production: An exploration of how virtual production has grown beyond the confines of LED walls and in-camera effects, impacting various sectors including TV, film, commercials, and fashion.
• The Role of AI in Virtual Production: Discussing the integration of AI technologies in enhancing creativity and efficiency in virtual production workflows.
• Innovative Projects and Future Trends: Insights into cutting-edge projects that embody the successful marriage of AI and virtual production, and predictions on future developments in the field.
• Ethical Considerations and Challenges: Addressing the ethical dilemmas and challenges that emerge with the use of AI in content creation, including issues around data sourcing and copyright.
• The Future of Content Creation: Visionary perspectives on how AI and virtual production will continue to revolutionize storytelling, content creation, and the overall entertainment industry.

This panel brings together visionaries who are at the forefront of redefining the boundaries of what’s possible in media and entertainment through the synergy of AI and virtual production technologies. Join us as we explore the dynamic landscape of digital innovation and its implications for creators and consumers alike.

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Beyond LED Walls: The Future Intersection of AI and Virtual Production | Z by HP

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