Bloomberg Originals | Beyond BTS, Blackpink: How K-Pop Is Redefining Itself @business | Uploaded 2 months ago | Updated 6 hours ago
Hundreds of concerts, thousands of artists, and millions of fans. Bands like Blackpink, BTS, EXO, Red Velvet and many more have become household names. Altogether this has made K-pop a $9.3 billion industry, now at a crossroads. The business is in need of a further global expansion to sustain its growth. We hear from industry pioneers shaping the next generation of stars and go behind the scenes with boy band RIIZE.
Read more on Bloomberg:
bloomberg.com/graphics/2024-kpop-redefine-global-music-industry/?utm_medium=social&utm_source=youtube&utm_campaign=originals&utm_content=article
00:00 Introduction
01:34 Background of K-pop
02:24 Step 1 of K-pop Idol system
03:00 Step 2 of K-pop Idol system
03:24 Step 3 of K-pop Idol system
05:12 Step 4: Debut & Boy band RIIZE
06:45 English in K-pop
07:34 K-pop's business model
08:43 K-pop at a crossroads
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Hundreds of concerts, thousands of artists, and millions of fans. Bands like Blackpink, BTS, EXO, Red Velvet and many more have become household names. Altogether this has made K-pop a $9.3 billion industry, now at a crossroads. The business is in need of a further global expansion to sustain its growth. We hear from industry pioneers shaping the next generation of stars and go behind the scenes with boy band RIIZE.
Read more on Bloomberg:
bloomberg.com/graphics/2024-kpop-redefine-global-music-industry/?utm_medium=social&utm_source=youtube&utm_campaign=originals&utm_content=article
00:00 Introduction
01:34 Background of K-pop
02:24 Step 1 of K-pop Idol system
03:00 Step 2 of K-pop Idol system
03:24 Step 3 of K-pop Idol system
05:12 Step 4: Debut & Boy band RIIZE
06:45 English in K-pop
07:34 K-pop's business model
08:43 K-pop at a crossroads
--------
Like this video? Subscribe: http://www.youtube.com/Bloomberg?sub_confirmation=1
Get unlimited access to Bloomberg.com for $1.99/month for the first 3 months: bloomberg.com/subscriptions?in_source=YoutubeOriginals
Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it.
Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world.
Visit our partner channel Bloomberg Quicktake for global news and insight in an instant.
