![[Beyond 3D] Challenges and Opportunities Facing AEC @TechSoft3D](https://i.ytimg.com/vi/tnaG3omjRCw/maxresdefault.jpg)
Uploaded August 2023 | Updated September 2026, 1 week ago
Recently, Ron Fritz, CEO of Tech Soft 3D, hosted a roundtable discussion with six other technology executives to gather their thoughts on what’s going on in the AEC space, what issues they’re surprised still exist in the year 2023, and what might be on tap for construction in the next 5-10 years. Topics discussed include the challenges inherent to a project-based industry, like construction and friction points created by a lack of industrialization. Additionally, the execs wonder if we should be paying more attention to the business model of construction itself rather than any technical limitations, if we want to push the industry to new levels of innovation—and what role AI might have to play.
Recently, Ron Fritz, CEO of Tech Soft 3D, hosted a roundtable discussion with six other technology executives to gather their thoughts on what’s going on in the AEC space, what issues they’re surprised still exist in the year 2023, and what might be on tap for construction in the next 5-10 years. Topics discussed include the challenges inherent to a project-based industry, like construction and friction points created by a lack of industrialization. Additionally, the execs wonder if we should be paying more attention to the business model of construction itself rather than any technical limitations, if we want to push the industry to new levels of innovation—and what role AI might have to play.
![[Beyond 3D] Challenges and Opportunities Facing AEC](https://i.ytimg.com/vi/tnaG3omjRCw/mqdefault.jpg "[Beyond 3D] Challenges and Opportunities Facing AEC
Recently, Ron Fritz, CEO of Tech Soft 3D, hosted a roundtable discussion with six other technology executives to gather their thoughts on what’s going on in the AEC space, what issues they’re surprised still exist in the year 2023, and what might be on tap for construction in the next 5-10 years. Topics discussed include the challenges inherent to a project-based industry, like construction and friction points created by a lack of industrialization. Additionally, the execs wonder if we should be paying more attention to the business model of construction itself rather than any technical limitations, if we want to push the industry to new levels of innovation—and what role AI might have to play.")
