MTV Impact | Beyoncé Reclaims Cowboy Culture w/ New Ivy Park Drop | Need To Know @MTVImpact | Uploaded August 2021 | Updated October 2024, 20 hours ago.
White people appropriated cowboy culture, but Beyoncé is taking it back with her latest Ivy Park Adidas collection.

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MTV Impact brings you stories involving social justice, activism, identity and insights in to how cultural trends affect the world today – specifically young people.