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M.K. Williams | Best Practices for Selling Books Direct at Local Markets with Harriet Ashford @1MKWilliams | Uploaded August 2024 | Updated October 2024, 1 day ago.
Direct sales for books can be an amazing way to earn a higher royalty for the author AND build a solid connection with your fans/community. Selling at a market you may not make as much before the table has a fee and there are other costs associated. But you can still connect with fans. Let’s hear about Harriet’s top tips!

Volume of books: keep in mind how much you are willing to cart/carry in and then back out. Even with a sell-out, the shelving and other items still have to be carted home.

Cookies! Yes.
I see why she had a professional baker prepare these for her. I think a nice classic chocolate chip from your grocery bakery section is good. But if you want to be extra fancy, go for it.

My experience at FinCon 2019 - not a market, a conference with a lot of attendees being authors.
Used the conference app and closed FB page to promote my time at the booth
Baked cookies at my Airbnb for purchasers and brought candy
Had both the stripe card reader AND cash on hand

I love that Harriet has the add-on products. Even if they didn’t sell they rounded out the look of the table. If you don’t have these extras, it’s okay. Some of them may be higher or lower-margin items depending on what makes the most sense for your book and budget.

Harriet will be at Ink and Indie in Chestertown, Maryland on October 5th.

harrietashfordwriter.com
tiktok.com/@harrietashfordwriter
instagram.com/harrietashfordwriter

My upcoming markets - eh, still not going out and doing much. Focused on being a mom and then an author. But YOU can still get signed copies from me on my website or order a bookplate to make your copy a signed one. The cost literally covers the envelope and stamp.


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Best Practices for Selling Books Direct at Local Markets with Harriet Ashford @1MKWilliams

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