Uploaded September 2021 | Updated September 2026, 6 hours ago
Available in 35 countries, Ben and Jerry’s is a massive success and its delicious ice cream pints are known and loved all around the globe! But do you also know about the brand’s unusual history?
After numerous setbacks, two best friends set out to love what they do, while making a difference too. Their story is anything but ordinary and goes to show that there’s much more to running a business than simply making profit. Curious to find out what this quirky duo’s secret business ingredients are? Then make sure to watch this video!
Sources
youtube.com/watch?v=-sTt9oZDSmk
youtube.com/watch?v=JNuDGsSdE0U
benjerry.com/about-us
thebalancesmb.com/ben-and-jerry-s-the-men-behind-the-ice-cream-1200942
time.com/vault/issue/1985-11-04/page/61
nytimes.com/1994/12/18/magazine/passing-the-scoop-ben-jerry.html
ssir.org/articles/entry/the_truth_about_ben_and_jerrys
books.google.be/books?id=mGg2vJMEPsQC&printsec=frontcover&source=gbs_ge_summary_r&redir_esc=y#v=onepage&q&f=false
huffpost.com/entry/ben-and-jerrys-ice-cream_n_6271368
allgoodtales.com/brand-story-hero-ben-jerrys
https://bettermarketing.pub/how-ben-and-jerry-created-an-ice-cream-brand-worth-326-million-393f290e978d
en.wikipedia.org/wiki/Ben_%26_Jerry%27s
en.wikipedia.org/wiki/Jerry_Greenfield
en.wikipedia.org/wiki/Ben_Cohen_(businessman)
thebalancesmb.com/ben-jerry-quotes-2892504
time.com/5252406/ben-jerry-ice-cream-40
seriouseats.com/things-you-might-not-know-about-ben-jerrys
edition.cnn.com/videos/business/2021/07/20/ben-jerrys-ice-cream-palestinian-territories-israel-gold-live-intl-ldn-vpx.cnn
thrillist.com/news/nation/the-history-of-ben-jerrys-ice-cream
Tips
1
elementthree.com/blog/5-examples-of-companies-with-awesome-core-values
https://lesley.edu/article/the-power-of-company-core-values#:~:text=Lead%20to%20higher%20levels%20of,Lead%20to%20higher%20customer%20satisfaction
blog.vantagecircle.com/company-core-values-positive-impact
business2community.com/public-relations/what-can-ben-jerrys-teach-us-about-brand-purpose-02353269
bnbranding.com/brandinsightblog/small-brands-big-attitudes
2
forafinancial.com/blog/small-business/community-involvement/#:~:text=The%20Importance%20of%20Community%20Involvement%20in%20Growing%20Business,-January%2030%2C%202020&text=Community%20involvement%20is%20an%20easy,back%20to%20those%20in%20need.
Additional
fredhutch.org/en/news/center-news/2016/01/losing-senses-rewires-others-study.html
Available in 35 countries, Ben and Jerry’s is a massive success and its delicious ice cream pints are known and loved all around the globe! But do you also know about the brand’s unusual history?
After numerous setbacks, two best friends set out to love what they do, while making a difference too. Their story is anything but ordinary and goes to show that there’s much more to running a business than simply making profit. Curious to find out what this quirky duo’s secret business ingredients are? Then make sure to watch this video!
Sources
youtube.com/watch?v=-sTt9oZDSmk
youtube.com/watch?v=JNuDGsSdE0U
benjerry.com/about-us
thebalancesmb.com/ben-and-jerry-s-the-men-behind-the-ice-cream-1200942
time.com/vault/issue/1985-11-04/page/61
nytimes.com/1994/12/18/magazine/passing-the-scoop-ben-jerry.html
ssir.org/articles/entry/the_truth_about_ben_and_jerrys
books.google.be/books?id=mGg2vJMEPsQC&printsec=frontcover&source=gbs_ge_summary_r&redir_esc=y#v=onepage&q&f=false
huffpost.com/entry/ben-and-jerrys-ice-cream_n_6271368
allgoodtales.com/brand-story-hero-ben-jerrys
https://bettermarketing.pub/how-ben-and-jerry-created-an-ice-cream-brand-worth-326-million-393f290e978d
en.wikipedia.org/wiki/Ben_%26_Jerry%27s
en.wikipedia.org/wiki/Jerry_Greenfield
en.wikipedia.org/wiki/Ben_Cohen_(businessman)
thebalancesmb.com/ben-jerry-quotes-2892504
time.com/5252406/ben-jerry-ice-cream-40
seriouseats.com/things-you-might-not-know-about-ben-jerrys
edition.cnn.com/videos/business/2021/07/20/ben-jerrys-ice-cream-palestinian-territories-israel-gold-live-intl-ldn-vpx.cnn
thrillist.com/news/nation/the-history-of-ben-jerrys-ice-cream
Tips
1
elementthree.com/blog/5-examples-of-companies-with-awesome-core-values
https://lesley.edu/article/the-power-of-company-core-values#:~:text=Lead%20to%20higher%20levels%20of,Lead%20to%20higher%20customer%20satisfaction
blog.vantagecircle.com/company-core-values-positive-impact
business2community.com/public-relations/what-can-ben-jerrys-teach-us-about-brand-purpose-02353269
bnbranding.com/brandinsightblog/small-brands-big-attitudes
2
forafinancial.com/blog/small-business/community-involvement/#:~:text=The%20Importance%20of%20Community%20Involvement%20in%20Growing%20Business,-January%2030%2C%202020&text=Community%20involvement%20is%20an%20easy,back%20to%20those%20in%20need.
Additional
fredhutch.org/en/news/center-news/2016/01/losing-senses-rewires-others-study.html
