Uploaded April 2021 | Updated September 2026, 3 days ago

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Behind the Scenes of my Indie Sewing Pattern Company, Charlotte Emma Patterns.

This video covers the process I went through to develop the branding for my company, working with a professional designer.

People/things mentioned:

Lisa Barrett: lisa-barrett.com
Birmingham Design Festival: birminghamdesignfestival.org.uk
Birmingham Freelancer Database: birminghamdesign.co.uk/work/find-a-freelancer

Branding Books:
Wally Olins: the brand handbook by Wally Olins
Don't mess with the logo: the straight talker's bible of branding by Jon Edge
The non-designer's design book: design and typographic principles for the visual novice by Robin Williams
Digital branding: a complete step-by-step guide to strategy, tactics and measurement by Daniel Rowles
Designing brand identity: an essential guide for the entire branding team by Alina Wheeler
Go logo!: a handbook to the art of global branding: 12 keys to creating successful global brands by Mac Cato

♥ ♥ ♥ ♥ ♥

Find me at:

Website: charlotteemmapatterns.com
Instagram: instagram.com/charlotteemmapatterns
Twitter: twitter.com/cepatterns
Facebook: facebook.com/charlotteemmapatterns