Uploaded April 2023 | Updated September 2026, 2 weeks ago

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After two years of development, we're thrilled to announce that we're launching a high-top sneaker, the Model 251, made in collaboration with Atoms. Full details are in the @mkbhd video — here's how we planned and shot the intro.

To get the MKBHD × Atoms shoe: atoms.com/mkbhd
First 2300 orders ship instantly!
Everything after that will ship in 9 weeks, only available until May 25th
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Chapters:
00:00 Unboxing
01:35 Mounting the shoe to the robot arm
04:08 Setting up the first shot
05:28 Robot camera movement setup
08:54 Priming the Ronin shot
11:17 Ronin shot execution
12:15 Wrap-up

Shop the merch:
shop.mkbhd.com

Join the Discord:
discord.gg/mkbhd

Music licensed from Epidemic Sound:
epidemicsound.com/referral/8m00ja

Follow The Studio:
twitter.com/TheStudio
instagram.com/thestudio

Follow the staff:
Marques Brownlee twitter.com/MKBHD
Adam Molina twitter.com/AdamLukas17
Alex Wolfe twitter.com/thealexwolfe
Andrew Manganelli twitter.com/AndyManganelli
Brandon Havard twitter.com/b_hvrd
David Imel twitter.com/DurvidImel
Ellis Rovin twitter.com/ellisrovin
Hayato Huseman twitter.com/hayatohuseman
Jono Tan twitter.com/jonotan86
Mariah Zenk instagram.com/totallynotabusinessacc
Michael Emerick twitter.com/Mikey_Emerick
Miles Somerville twitter.com/SomeOfMiles
Tim McMahon twitter.com/timmcmahonn
Vinh Dang twitter.com/danggvinh

Equipment used in this video and others:
Canon EOS C70: geni.us/AtpxW
Canon RF 15-35mm f/2.8L: howl.me/chHqd63eV8A
Canon RF 28-70mm f/2.8L: geni.us/Tbimi
Sennheiser MKH-416: geni.us/jYxRVj
Sennheiser ME 2 lav: geni.us/0bpKiZX
PowerDeWise lav: geni.us/SRX1Th
Zoom F8n Pro: geni.us/tuv7o8
DJI Mic: geni.us/DQoM

Shot by Hayato Huseman, Brandon Havard, Vinh Dang, and Miles Somerville
Produced by Hayato Huseman
Audio by Ellis Rovin
Graphics by Tim McMahon and Michael Emerick