Uploaded October 2025 | Updated September 2026, 2 weeks ago

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Welcome to L.L.Bean Behind the Design, where we give you an insider's look at how our team of designers and developers bring our most innovative products to life. In this episode, we speak with Jon B., Product Development Manager, about how our dedication to continuous improvement brought more sustainable materials and a first-of-its-kind design to the next generation of our weightlessly warm PrimaLoft Packaway Jacket.

Shop the full PrimaLoft Packaway collection:
llbean.com/llb/search/?freeText=PrimaLoft+Packaway&init=1

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Check out all of our how-to videos: youtube.com/playlist?list=PL5-0GscfIVsWs3Tz3LAzGulsShkVKjUWp

Find more outdoor inspiration and advice at Explore L.L.Bean: llbean.com/explore