Jen Luv | Behind the Controversy: The Tarte Shape Tape Foundation Launch @jenluv | Uploaded 9 months ago | Updated 5 hours ago
In the summer of 2016, Tarte launched the Shape Tape Concealer and it became all the rage across YouTube. Naturally, Tarte wanted to capitalize on its popularity, by expanding the Shape Tape name into foundations. But the product went viral for all the WRONG reasons and it changed the way the industry looked at shade ranges forever. This is Behind the Controversy and it starts right now.

Check out the other videos in this series here: youtube.com/playlist?list=PLkvMuM8y-gS0QD2AQdoLsSC2khPy6OYcp&si=IeookDbuHxvbrQLD
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*Video Links*
@jackieaina youtu.be/4cXsgT3ZcL8?si=kVlIAx2Q9JwlJuSt
@NymaTang youtu.be/_iq7eu7Pozk?si=qdRx52K1v0pZfny_
@Makeupshayla youtu.be/KaTr8JC0hFA?si=R8TkpZsBYRA9K8nD
@Tarte Cosmetics youtu.be/LBEZfJr1ofg?si=EgwTlW6pAwgoJHpV
@mannymua youtu.be/L_yuUpECGiQ?si=FJjTQwBFy2yspkBp
@jaclynhill youtu.be/bhlHSi66oEk?si=vh73KcAaOrIpPnOj
@carlibybel youtu.be/A1CT0CwnVYg?si=B3aukILHhxK7rZVb
@nikkietutorials youtu.be/47xBdzkWlJA?si=XA2CPCNiHTJE4PeE

*Article Links*
bustle.com/p/tarte-shape-tape-foundation-could-be-coming-according-to-this-twitter-clue-29722
bustle.com/p/is-tarte-coming-out-with-shape-tape-foundation-here-are-all-the-clues-so-far-7743836
bustle.com/p/when-does-tartes-shape-tape-foundation-come-out-heres-all-the-top-secret-details-7870795
instagram.com/p/Bd1SjWLHoKr/?utm_source=ig_embed&ig_rid=2b9a7f1e-ee34-45af-b260-305af5c8a787
cosmopolitan.com/uk/beauty-hair/a26160434/tarte-launches-face-tape-foundation-50-shades
allure.com/story/tarte-face-tape-foundation-shade-range-apology#:~:text=The%20Face%20Tape%20Foundation%20is,mushroom%20extract%20for%20comfortable%20wear.
independent.co.uk/life-style/tarte-cosmetics-foundations-white-people-mlk-martin-luther-king-day-a8163026.html
cafemom.com/lifestyle/tarte-defended-shape-tape
allure.com/story/tarte-foundation-concealer-shade-range-expansions
popsugar.com/beauty/tarte-shape-tape-foundation-swatches-44498443
cosmopolitan.com/style-beauty/a15583788/tarte-cosmetics-shape-tape-foundation-shades-apology
twitter.com/tartecosmetics/status/953803916419977216
seventeen.com/beauty/makeup-skincare/a15172076/tarte-cosmetics-shape-tape-foundation-collection

*Time Stamps*
0:00 Intro
1:39 The Beginning - Tarte Shape Tape Concealer
10:15 The Launch
14:35 The Video Responses
26:45 The Aftermath
28:49 Final Thoughts
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