Uploaded August 2024 | Updated September 2026, 2 weeks ago

---

In this episode of Behind the Beauty, we explore the world of Tower 28 founder Amy Liu.

Guided by Amy, we visit the real lifeguard tower the brand is named after, located at the intersection of Venice and Santa Monica beaches in Los Angeles (one of Amy’s local hangouts!). It’s the spot that inspired Amy to create a fun, safe space for sensitive skin, where makeup isn’t off-guards – or exclusive to the stereotypical ‘Cali girl’.

Hit play as we start the day at Amy’s home, hit the sandy shores of Santa Monica beach, and drop into Tower 28’s vibrant headquarters. #MECCAmoment

Subscribe for more videos from MECCA:
youtube.com/c/MECCABeauty

Get social with us! @MECCAbeauty:
instagram.com/meccabeauty
tiktok.com/@meccabeauty

Shop over 100 beauty brands at:
MECCA.com