Uploaded March 2025 | Updated September 2026, 14 hours ago

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How do you turn a YouTube channel into a $100M empire?

At the 1 Billion Followers Summit in Dubai, I met Tucker Brown from CAA Evolution, who helped Dude Perfect land a $100M private equity deal.

How’d they pull it off?
✅ Strong industry relationships
✅ A big vision (brand deals, live events & products)
✅ The right investors who *get* (understand) creators and creator businesses

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