Behind Azamara’s “The Next Big Thing Is Small” Campaign @InsiderTravelReport
Behind Azamara’s “The Next Big Thing Is Small” Campaign  @InsiderTravelReport
Uploaded June 2026 | Updated September 2026, 2 weeks ago
Lisa Kauffman, chief marketing officer for Azamara Cruises, talks with James Shillinglaw of Insider Travel Report about the destination immersion-focused cruise line’s new marketing campaign, which focuses on the benefits of small ship cruising. The campaign launches as demand continues to build for immersive cruising defined by longer time in destinations, access to smaller ports and deeper cultural engagement. For more information, visit www.azamara.com.

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Behind Azamara’s “The Next Big Thing Is Small” Campaign

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