Behavioral Finance: or, How to Bring Your Best Instincts to Your Financial Plan @SanFranciscoLibrary
Behavioral Finance: or, How to Bring Your Best Instincts to Your Financial Plan  @SanFranciscoLibrary
Uploaded October 2025 | Updated September 2026, 2 weeks ago
San Francisco Main Public Library Presents : 2025 Financial Planning Day

A Financial Workshop filled with expert advice on managing your finances. Free, objective, no-strings-attached financial advice from Heather C. Liston, CFP®, EA

Have you ever heard about something that seemed like a great idea . . .and then not gotten around to doing it? Even the most rational of us make irrational decisions sometimes, or fail to take action even though it’s in our best interest—and our finances may suffer unnecessarily. We’ll look at some of the fascinating, Nobel-prize winning research on how real humans behave in economic decision-making and explore some strategies for overcoming irrational biases and sub-optimal behavior.
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San Francisco Public Library |

Behavioral Finance: or, How to Bring Your Best Instincts to Your Financial Plan

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