Before Bourbon Was Cool: Trey Zoeller on Risk, Innovation, and Jefferson’s Bourbon @Themanualguide
Before Bourbon Was Cool: Trey Zoeller on Risk, Innovation, and Jefferson’s Bourbon @Themanualguide
Uploaded December 2025 | Updated September 2026, 3 days ago
Jefferson’s Bourbon founder Trey Zoeller shares how he bet on bourbon before the boom—aging barrels at sea, experimenting in Singapore, and sticking with the dream for 14 years until it paid off.


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Before Bourbon Was Cool: Trey Zoeller on Risk, Innovation, and Jefferson’s Bourbon

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