Uploaded January 2025 | Updated September 2026, 2 weeks ago
Want to learn the YouTube Growth Strategy that will help you shift your YouTube niche and still grow? Sign up for my FREE Masterclass here: erikavieira.net/masterclass
▪️▪️▪️▪️▪️
👩🏻🎓Learning resources from me!
✨ Join my LIVE Masterclass happening soon!
erikavieira.net/masterclass
👉🏻 Join the bootcamp waitlist if you want personalized coaching and feedback on your channel!
erikavieira.net/Bootcamp
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Jen Luv's Info!
🎥 YouTube Channel: @jenluv
📸 Instagram: instagram.com/jenluvsreviews
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Jen Luv started on YouTube as a beauty reviewer, but her channel recently experienced a major shift. Oftentimes, YouTubers find themselves feeling the need to change their content, whether they are having to change with what's going on in the world, or they want to change for personal reasons. In today's podcast interview with Jen Luv, she is sharing the process of changing her YouTube channel niche, and how that's impacted her channel's overall success.
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👀 Here are some other videos you might enjoy:
• The Simple Cheat Code that Grew her YouTube Channel to 2.1 million subscribers: Melissa Maker - youtu.be/X7SeMcMAAP0
• A brutally honest conversation with YouTuber Anna Bey - youtu.be/zKbDaJi8H2E
• What's going on with Angie Hot & Flashy's YouTube? Channel Producer reveals algorithm updates - youtu.be/-5o46TPNDqA
• Another YouTuber QUITS YouTube: What’s going on with Frederique Bros? - youtu.be/OmWimw_dtSA
00:00 Jen Luv Interview
02:04 How Jen Approaches Sensitive Topics
03:50 How Jen Labels Her Channel
05:23 How Jen Plans & Preps for Her Content
13:25 Jen's YouTube Niche Change
16:55 How Jen Knew the Niche Change was Right
19:25 Pivotal Moments in Jen's Channel
25:30 Jen's Audience's Reaction to Her Channel Pivot
26:55 Jen's Toughest Moment as a YouTube Creator
34:05 How Jen Recovered from Being Cancelled
35:58 How Jen Plans for Financial Security
38:15 The Most Profitable Decision for Jen's Channel
39:05 How Jen Chooses Brand Sponsorships
42:25 Does Jen Get More Opportunities After the Niche Change?
43:30 What Was the Hardest Video for Jen to Create?
48:10 How Jen Keeps Her Viewers Interested in Long Content
49:19 Jen's Relationship With Creators She's Covered
52:55 How Jen Wants to be Remembered
53:26 What Has Jen Sacrificed for a Career on YouTube?
54:50 Does Jen's Career Create Inner Conflict for Her?
55:38 What Keeps Jen up at Night?
56:50 Does Jen Like AI's Place in Content Creation?
59:05 Unexpected Joys Jen's Found
59:45 What's Next?
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👩🏻 Who is Erika Vieira?
My name is Erika Vieira I am a YouTube channel producer, strategist and coach fr 8+ years. I have produced dozens of YouTube channels and coached over 1,500 female entrepreneurs and creatives. My mission is to help high achieving women grow a YouTube following to leverage for more impact, income and influence.
Follow me on Instagram:
instagram.com/youryoutubecoach
▪️▪️▪️▪️▪️
More things you'll want to check out!
🆓 FREE 32 Page YouTube Video Ideas Ebook!
masterclass.erikavieira.net/first1000
💫 Struggling with camera confidence as a creator? Get my Capture Your Confidence Course:
erikavieira.net/confidence
✨ Grab my my Audience Attraction System mini course here:
erikavieira.net/yaas
🎥 YOUTUBE BOOTCAMP FOR WOMEN:
Are you looking for support, coaching, community and proven systems that will help you achieve your YouTube goals? Join a unique, comprehensive YouTube growth bootcamp that will help you 10x your growth on YouTube and bring you the financial and creative freedom you want.
Add your name to the waitlist HERE 👉🏻 erikavieira.net/bootcamp-waitlist
👩💼 1:1 YOUTUBE COACHING:
Are you wanting to go full time on YouTube within 3 months or are already full time and are wanting to invest in 1:1 coaching for your YouTube channel for rapid growth?
Apply HERE to be considered 👉🏻 erikavieira.net/coaching
👩💻 Are you a business looking for strategic channel management? Please email my team at support@erikavieira.net with Strategic Channel Management in the Subject.
▪️▪️▪️▪️▪️
💻 YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND
🤩 TubeBuddy
Use the code ErikasBuddy to get 20% off
tubebuddy.com/Beautyandthevlog
👩🏻🏫 Course Creation Platform I use and recommend:
app.kajabi.com/r/oFsCzB2V/t/4ir2vpn9
*Links included are affiliate links🙂
🎙️ MY RECOMMENDED YOUTUBE/PODCASTING EQUIPMENT
Check out my Amazon storefront👇🏼
amzn.to/453cfkr
*Links included are affiliate links 🙂
*Erika Vieira is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to www.amazon.com.
**Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast and channel at no extra cost.
Want to learn the YouTube Growth Strategy that will help you shift your YouTube niche and still grow? Sign up for my FREE Masterclass here: erikavieira.net/masterclass
▪️▪️▪️▪️▪️
👩🏻🎓Learning resources from me!
✨ Join my LIVE Masterclass happening soon!
erikavieira.net/masterclass
👉🏻 Join the bootcamp waitlist if you want personalized coaching and feedback on your channel!
erikavieira.net/Bootcamp
▪️▪️▪️▪️▪️
Jen Luv's Info!
🎥 YouTube Channel: @jenluv
📸 Instagram: instagram.com/jenluvsreviews
▪️▪️▪️▪️▪️
Jen Luv started on YouTube as a beauty reviewer, but her channel recently experienced a major shift. Oftentimes, YouTubers find themselves feeling the need to change their content, whether they are having to change with what's going on in the world, or they want to change for personal reasons. In today's podcast interview with Jen Luv, she is sharing the process of changing her YouTube channel niche, and how that's impacted her channel's overall success.
▪️▪️▪️▪️▪️
👀 Here are some other videos you might enjoy:
• The Simple Cheat Code that Grew her YouTube Channel to 2.1 million subscribers: Melissa Maker - youtu.be/X7SeMcMAAP0
• A brutally honest conversation with YouTuber Anna Bey - youtu.be/zKbDaJi8H2E
• What's going on with Angie Hot & Flashy's YouTube? Channel Producer reveals algorithm updates - youtu.be/-5o46TPNDqA
• Another YouTuber QUITS YouTube: What’s going on with Frederique Bros? - youtu.be/OmWimw_dtSA
00:00 Jen Luv Interview
02:04 How Jen Approaches Sensitive Topics
03:50 How Jen Labels Her Channel
05:23 How Jen Plans & Preps for Her Content
13:25 Jen's YouTube Niche Change
16:55 How Jen Knew the Niche Change was Right
19:25 Pivotal Moments in Jen's Channel
25:30 Jen's Audience's Reaction to Her Channel Pivot
26:55 Jen's Toughest Moment as a YouTube Creator
34:05 How Jen Recovered from Being Cancelled
35:58 How Jen Plans for Financial Security
38:15 The Most Profitable Decision for Jen's Channel
39:05 How Jen Chooses Brand Sponsorships
42:25 Does Jen Get More Opportunities After the Niche Change?
43:30 What Was the Hardest Video for Jen to Create?
48:10 How Jen Keeps Her Viewers Interested in Long Content
49:19 Jen's Relationship With Creators She's Covered
52:55 How Jen Wants to be Remembered
53:26 What Has Jen Sacrificed for a Career on YouTube?
54:50 Does Jen's Career Create Inner Conflict for Her?
55:38 What Keeps Jen up at Night?
56:50 Does Jen Like AI's Place in Content Creation?
59:05 Unexpected Joys Jen's Found
59:45 What's Next?
▪️▪️▪️▪️▪️
👩🏻 Who is Erika Vieira?
My name is Erika Vieira I am a YouTube channel producer, strategist and coach fr 8+ years. I have produced dozens of YouTube channels and coached over 1,500 female entrepreneurs and creatives. My mission is to help high achieving women grow a YouTube following to leverage for more impact, income and influence.
Follow me on Instagram:
instagram.com/youryoutubecoach
▪️▪️▪️▪️▪️
More things you'll want to check out!
🆓 FREE 32 Page YouTube Video Ideas Ebook!
masterclass.erikavieira.net/first1000
💫 Struggling with camera confidence as a creator? Get my Capture Your Confidence Course:
erikavieira.net/confidence
✨ Grab my my Audience Attraction System mini course here:
erikavieira.net/yaas
🎥 YOUTUBE BOOTCAMP FOR WOMEN:
Are you looking for support, coaching, community and proven systems that will help you achieve your YouTube goals? Join a unique, comprehensive YouTube growth bootcamp that will help you 10x your growth on YouTube and bring you the financial and creative freedom you want.
Add your name to the waitlist HERE 👉🏻 erikavieira.net/bootcamp-waitlist
👩💼 1:1 YOUTUBE COACHING:
Are you wanting to go full time on YouTube within 3 months or are already full time and are wanting to invest in 1:1 coaching for your YouTube channel for rapid growth?
Apply HERE to be considered 👉🏻 erikavieira.net/coaching
👩💻 Are you a business looking for strategic channel management? Please email my team at support@erikavieira.net with Strategic Channel Management in the Subject.
▪️▪️▪️▪️▪️
💻 YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND
🤩 TubeBuddy
Use the code ErikasBuddy to get 20% off
tubebuddy.com/Beautyandthevlog
👩🏻🏫 Course Creation Platform I use and recommend:
app.kajabi.com/r/oFsCzB2V/t/4ir2vpn9
*Links included are affiliate links🙂
🎙️ MY RECOMMENDED YOUTUBE/PODCASTING EQUIPMENT
Check out my Amazon storefront👇🏼
amzn.to/453cfkr
*Links included are affiliate links 🙂
*Erika Vieira is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to www.amazon.com.
**Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast and channel at no extra cost.
