Uploaded December 2023 | Updated September 2026, 1 week ago
Attention spans are getting shorter and shorter. We already see the affects that Shorts and TikTok are having on long-form content and I don't see this getting any better next year.
So moving into 2024, what can we do to combat this? First of all, being authentic is key. Vlogging content is beginning to make a resurgence as people are craving connection to creators. So as you plan your content for 2024, strategize how you will make a personal connection with your viewer.
Part of this is just being yourself! Don't try to be someone else whom you deem as successful. You're never going to be a successful copy of another creator. So figure out what is your way of presenting content, your opinion, your unique perspective and your style. Lean into this.
Attention spans are getting shorter and shorter. We already see the affects that Shorts and TikTok are having on long-form content and I don't see this getting any better next year.
So moving into 2024, what can we do to combat this? First of all, being authentic is key. Vlogging content is beginning to make a resurgence as people are craving connection to creators. So as you plan your content for 2024, strategize how you will make a personal connection with your viewer.
Part of this is just being yourself! Don't try to be someone else whom you deem as successful. You're never going to be a successful copy of another creator. So figure out what is your way of presenting content, your opinion, your unique perspective and your style. Lean into this.
