Uploaded November 2025 | Updated September 2026, 3 days ago

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Learn how to set up your business the right way as our hosts, YouTuber @WillNE and Amy Morgan from our Barclays Innovation Banking team, chat with Dr Elsa Zekeng, founder of SökerData, to break down everything that happens once your idea is in place.

From opening a business bank account and managing tax to navigating accounting, financial management and avoiding common startup mistakes, with Dr Elsa sharing her real-world experiences and Amy offering practical guidance, this episode gives you the tools to get your business in shape from day one.

Episode chapters:
00:59 - What is SökerData?
01:56 - Business fundamentals when starting out
04:20 - Putting systems in place
08:19 - Bitter/Sweet
11:28 – A tip from Elsa

Useful links:
Barclays Eagle Labs Community platform - barc.ly/3LTIGgK
Barclays Eagle Labs mentoring - barc.ly/47UXWTi
Barclays Eagle Labs growth programmes - barc.ly/4reISHI
Barclays Eagle Labs Demo Directory - barc.ly/4oX3wKX
Barclays Business Banking - barc.ly/4pgGf6c

If you’re thinking of starting your own business, subscribe for more insightful videos or head to the Barclays website: barclays.co.uk/business-banking/how-to-start-your-business