Uploaded May 2026 | Updated September 2026, 3 weeks ago
"Shortcuts can be expensive": Barbara Martin Coppola on why purpose is the ultimate filter for business success.
How does a leader balance shareholder returns with a deep-rooted corporate mission? In this keynote from the HEC S&O Purpose Day 2026, Barbara Martin Coppola (Board member Patagonia, Former CEO Decathlon) shares her experience at the helm of global giants like Decathlon and IKEA, and her current role on the board of Patagonia.
Discover how integrating purpose into a company's "muscle memory" acts as a superpower to attract top talent, navigate global uncertainty, and build a lasting legacy that goes far beyond financial KPIs.
The Purpose Day is hosted by the HEC Paris S&O Institute Purpose Center in collaboration with the Oxford University Center for Corporate Reputation on April 7, 2026, at the Cité Universitaire de Paris.
More informations about the HEC Purpose Day 2026 : https://www.hec.edu/en/society-organizations-institute/events/purpose-profit-20-after-backlash-what-remains
The Sustainability & Organizations Institute of HEC Paris : https://www.hec.edu/en/institutes-and-centers-expertise/sustainability-organizations-institute
#HECPurposeDay #HECPurposefulLeadership #Purpose #Raisondêtre #Leadership #HECParis #BusinessStrategy
"Shortcuts can be expensive": Barbara Martin Coppola on why purpose is the ultimate filter for business success.
How does a leader balance shareholder returns with a deep-rooted corporate mission? In this keynote from the HEC S&O Purpose Day 2026, Barbara Martin Coppola (Board member Patagonia, Former CEO Decathlon) shares her experience at the helm of global giants like Decathlon and IKEA, and her current role on the board of Patagonia.
Discover how integrating purpose into a company's "muscle memory" acts as a superpower to attract top talent, navigate global uncertainty, and build a lasting legacy that goes far beyond financial KPIs.
The Purpose Day is hosted by the HEC Paris S&O Institute Purpose Center in collaboration with the Oxford University Center for Corporate Reputation on April 7, 2026, at the Cité Universitaire de Paris.
More informations about the HEC Purpose Day 2026 : https://www.hec.edu/en/society-organizations-institute/events/purpose-profit-20-after-backlash-what-remains
The Sustainability & Organizations Institute of HEC Paris : https://www.hec.edu/en/institutes-and-centers-expertise/sustainability-organizations-institute
#HECPurposeDay #HECPurposefulLeadership #Purpose #Raisondêtre #Leadership #HECParis #BusinessStrategy
