Balancing Creativity and Market Needs @AlessandroMastroianni
Balancing Creativity and Market Needs  @AlessandroMastroianni
Uploaded July 2025 | Updated September 2026, 1 hour ago
Some reflections on the lukewarm reception of our latest release, Nocturne Electric Piano, and on what it taught me about navigating today’s oversaturated virtual instrument market. It’s a behind-the-scenes look at the challenges of running an indie sample company, balancing creativity and business, and staying true to your vision while listening to your audience.
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Alessandro Mastroianni |

Balancing Creativity and Market Needs

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