Uploaded August 2026 | Updated September 2026, 3 weeks ago

---

The case of an Uber courier accused of disappearing with thousands of dollars' worth of cinnamon rolls in South Florida has taken a turn.

Julie Pierre, founder of South Florida-based viral bakery business Roll and Dough, initially believed the driver she hired to deliver 400 cinnamon rolls to a farmers' market took off with the pastries after they never made it to their destination on Saturday.

The 21-year-old took to social media on Thursday to say that she finally got the real story.

#socialmedia #bakery #uber #viral #florida

NBC 6 on Instagram: @NBC6 | instagram.com/nbc6
NBC 6 on Facebook: facebook.com/nbc6southflorida
NBC 6 on TikTok: @NBCsouthflorida | tiktok.com/@nbcsouthflorida

Get breaking news, First Alert weather updates, plus live cameras from NBC 6 South Florida. NBC 6/WTVJ was Florida’s first television station and has been covering news in South Florida for over 70 years.