‘Bait’ Stars Riz Ahmed and Guz Khan on Finding Humor in Existential Crises @thenerdsofcolor

Uploaded March 2026 | Updated September 2026, 3 weeks ago

In Prime Video’s Bait, Riz Ahmed plays Shah Latif, a struggling actor who finds himself at the center of media attention for potentially being the next James Bond.

Ahmed wrote and stars in the six-episode series, drawing from his own experiences in the film and television industry. From the trailer and sneak peek of the series, it seemed to be introduced as a comedy-drama, especially with the supporting cast including comedian Guz Khan, but it turned out to be a very dark, psychological black comedy. Shah goes through an existential crisis that just keeps getting worse and twisted.

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‘Bait’ Stars Riz Ahmed and Guz Khan on Finding Humor in Existential Crises

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