Uploaded March 2026 | Updated September 2026, 2 weeks ago

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March Madness just got a serious flavor upgrade. 🔥🏀

Welcome to the “Road to the Big Chip” — a high-energy campaign featuring two of college basketball’s most exciting stars: Azzi Fudd (UConn Women’s Basketball) and Yaxel Lendeborg (University of Michigan).

This isn’t just a commercial — it’s a perfect blend of flavor + fuel, showcasing how powerful the right partnership can be. When you combine a beloved Gen Z brand like CAVA, elite athletes, and a creative team willing to push boundaries… you get something special.

From the court to the bowl, this campaign captures the spirit of March Madness — intensity, creativity, and next-level performance.

🔥 Whether you're here for the hoops, the vibes, or the food… this one hits.

ABOUT THE CAMPAIGN
CAVA’s “Road to the Big Chip” celebrates performance, personality, and passion — on and off the court.

#MarchMadness #AzziFudd #CAVA #CollegeBasketball #NIL #UConnWBB #MichiganBasketball #BasketballCulture #SportsMarketing