Uploaded September 2020 | Updated September 2026, 3 weeks ago

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I'm discussing the differences and various advantages and disadvantages between hard sell and soft sell marekting tactics, in particular for authors, especially authors on YouTube. Where's the line between author branding and platform and selling too much?

00:00 Introduction
01:15 Hard and soft sales defined
03:44 Book marketing and the long game
07:32 Readers as consumers?
10:42 Switching from soft to hard sell
12:48 My personal preferences
14:08 Trad vs. self and tactics
16:38 Transactional relationship conflicts

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