Authentically Navigating Trends & Culture on Social Media | Adobe @Adobe
Authentically Navigating Trends & Culture on Social Media | Adobe  @Adobe
Uploaded December 2025 | Updated September 2026, 2 weeks ago
In a social landscape that moves at lightning speed, how can brands stay relevant without losing their authenticity? Join a fireside chat with Katrina Torrijos, Adobe Express evangelist and digital creator, and Jared Carneson, head of social media at Adobe, as they explore how to tap into trends and cultural conversations with purpose and impact.

In this session you’ll learn:

• How to avoid being just another brand jumping on the brandwagon
• How to identify and respond to emerging social trends
• Ways to engage with cultural moments while staying true to your brand
• Strategies for building a flexible, forward-thinking content approach
• Tools and tactics that help your brand stay nimble and present
• Insights to keep your brand real — and relevant

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Authentically Navigating Trends & Culture on Social Media | Adobe
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