Uploaded August 2025 | Updated September 2026, 2 weeks ago

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Alden with the Steam Business Team answer developers' questions about registering for and getting the most out of Steam Next Fest.

Topics covered in this presentation:
00:00:00 Intro
00:01:34 Steam store page status before submission
00:02:38 Changes since the last Next Fest
00:03:07 Recap on how Next Fest is run
00:04:07 Which Store page trailer gets pulled for marketing
00:05:22 Store page visibility
00:07:16 Early Access games
00:08:29 Demos for live service co-op games
00:10:02 Frequently asked questions - partner.steamgames.com/doc/marketing/upcoming_events/nextfest
00:10:20 Next Fest October 2025 - partner.steamgames.com/doc/marketing/upcoming_events/nextfest/2025october
00:10:44 Registration timeframe
00:11:34 Success of previous Next Fests
00:12:34 Visibility during Next Fest
00:15:05 Next Fest deadlines
00:16:22 Trailer for Next Fest Marketing
00:17:26 Demos before Next Fest
00:18:23 No acceptance criteria for Next Fest
00:19:01 Press Preview
00:21:00 Updating trailers during Next Fest
00:22:03 Store Page deadline
00:23:20 Trailers
00:23:54 Next Fest Featuring
00:26:12 Updating a build after the Press Preview deadline
00:27:34 Live streams on store pages
00:30:09 Updating the demo build
00:31:12 Adult Only game visibility changes
00:32:14 Demo requirements for Next Fest
00:33:13 No selection criteria for Next Fest
00:36:16 Trailer inclusion
00:38:10 Partial participation
00:39:21 Algorithms and visibility
00:40:37 Demos and how they work - partner.steamgames.com/doc/store/application/demos
00:41:31 When to release the full game
00:42:21 Meet the Steam Team
00:44:02 Press Preview
00:45:37 Deadline for uploading a demo
00:47:12 Updating builds after submission
00:47:48 When to release the full game
00:49:21 Content of the demo
00:50:37 Demo and store page release timing
00:52:59 For additional info - youtube.com/user/SteamworksDev
00:53:42 Wrap-up