Uploaded October 2024 | Updated September 2026, 36 minutes ago
In this conversation, Rebecca Hefner shares her journey as a romance author and her passion for producing audiobooks. She discusses the challenges she faced in the audiobook production process, the importance of working closely with narrators, and her strategies for preparing manuscripts for narration. Rebecca emphasizes the financial benefits of audiobooks, her approach to pricing, and the significance of proof listening. She also highlights the importance of retaining control over audiobook rights and shares insights on finding and negotiating with narrators. In this conversation, Evan discusses the intricacies of audiobook production, focusing on finding and negotiating with narrators, effective marketing strategies for audiobooks, and mastering Facebook ads for direct sales. He emphasizes the importance of understanding the audiobook market, the implications of royalty share agreements, and the benefits of direct sales. Additionally, he shares valuable resources for authors looking to enhance their audiobook marketing efforts.
Chapters
00:00 Rebecca Hefner's Journey into Audiobooks
03:13 The Surprising Aspects of Audiobook Production
06:02 Preparing Manuscripts for Narration
08:51 Working with Narrators: A Hands-On Approach
11:59 Proof Listening and Editing Process
14:46 Understanding Audiobook Pricing
17:59 Finding and Negotiating with Narrators
20:52 The Future of Audiobook Production
24:10 Retaining Control: Self-Publishing vs. Production Companies
29:33 Finding and Negotiating with Audiobook Narrators
34:29 Marketing Strategies for Audiobooks
45:52 Mastering Facebook Ads for Direct Sales
56:33 Resources for Authors in the Audiobook Space
In this conversation, Rebecca Hefner shares her journey as a romance author and her passion for producing audiobooks. She discusses the challenges she faced in the audiobook production process, the importance of working closely with narrators, and her strategies for preparing manuscripts for narration. Rebecca emphasizes the financial benefits of audiobooks, her approach to pricing, and the significance of proof listening. She also highlights the importance of retaining control over audiobook rights and shares insights on finding and negotiating with narrators. In this conversation, Evan discusses the intricacies of audiobook production, focusing on finding and negotiating with narrators, effective marketing strategies for audiobooks, and mastering Facebook ads for direct sales. He emphasizes the importance of understanding the audiobook market, the implications of royalty share agreements, and the benefits of direct sales. Additionally, he shares valuable resources for authors looking to enhance their audiobook marketing efforts.
Chapters
00:00 Rebecca Hefner's Journey into Audiobooks
03:13 The Surprising Aspects of Audiobook Production
06:02 Preparing Manuscripts for Narration
08:51 Working with Narrators: A Hands-On Approach
11:59 Proof Listening and Editing Process
14:46 Understanding Audiobook Pricing
17:59 Finding and Negotiating with Narrators
20:52 The Future of Audiobook Production
24:10 Retaining Control: Self-Publishing vs. Production Companies
29:33 Finding and Negotiating with Audiobook Narrators
34:29 Marketing Strategies for Audiobooks
45:52 Mastering Facebook Ads for Direct Sales
56:33 Resources for Authors in the Audiobook Space
