Uploaded July 2026 | Updated September 2026, 4 days ago

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Everyone wants to build something immersive. Not everyone knows who they’re building for.

Audience is where that starts.

This is the first class we recommend in Texas Immersive at UT Austin for a reason. It’s not about trends or guesswork, it’s about understanding behavior, intention, and what actually makes people care. Before the tech, before the concept, before the execution.

Who is this for? Why does it matter to them? Would they choose it?

The projects hit differently when you can answer those questions.