Uploaded June 2026 | Updated September 2026, 1 day ago

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The role of marketing is changing. At Atlassian, we’re leaning in.

As AI takes over repetitive tasks, our marketing team has reclaimed time for what matters most: strategy, creativity, and real customer connection. Rovo gives our marketers full context across all their plans and data, making every decision smarter and every campaign more effective.

See how Atlassian’s marketing team is using Rovo and the System of Work to spend less time on execution and more time on what makes marketing great.

Learn more: atlassian.com/software/rovo

About Atlassian:
Behind every great human achievement, there is a team. From medicine and space travel to disaster response and pizza deliveries, we help teams all over the planet advance humanity through the power of software. Our mission is to help unleash the potential of every team.

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