Uploaded August 2025 | Updated September 2026, 10 hours ago
In today’s digital world, what is the role of a sponsored athlete? Is it progression, product testing, or impressions? This panel discussion, of Perspectives, made up of brands, athletes, and creators, will examine the perceived value between progression and social media influence in shaping the future of mountain bike marketing. Join us with panelists Jill Kintner, Joe Lawwill, Brendan Carberry (@outsidebrendan) and Aaron Lutze to discuss the differences in current sponsorship models and their value wihin markleting.
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In today’s digital world, what is the role of a sponsored athlete? Is it progression, product testing, or impressions? This panel discussion, of Perspectives, made up of brands, athletes, and creators, will examine the perceived value between progression and social media influence in shaping the future of mountain bike marketing. Join us with panelists Jill Kintner, Joe Lawwill, Brendan Carberry (@outsidebrendan) and Aaron Lutze to discuss the differences in current sponsorship models and their value wihin markleting.
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Subscribe to Freehub Magazine: bit.ly/FreehubMag
Follow Us!
YouTube: youtube.com/user/FreehubMagazine
Facebook: facebook.com/freehubmag
Instagram: instagram.com/freehubmag
Twitter: twitter.com/freehubmag
![Geoff Gulevich Rides the North Shore // [POV] Perspectives on Velocity](https://i.ytimg.com/vi/thDw7Q5hmg8/mqdefault.jpg "Geoff Gulevich Rides the North Shore // [POV] Perspectives on Velocity
Geoff Gully Gulevich grew up riding BCs North Shore, so its no wonder hes got all the lines dialed. Hop on board with Gully as he takes on the skinnies, rockwork and booters of a handful of Mt. Seymour classics, including Corkscrew, Pingu, Boogieman and Boogie Nights.
About the Series:
Everyone interprets a trail differently, and while there’s no wrong way, there are certainly some more impressive ways. Perspectives on Velocity aims to unravel the mysteries of speed, line choice and reaction that are unique to the best mountain bikers in the world. Hop on board with an array of fast, smooth and stylish riders as they take on select trails throughout North America.
Trails Ridden in Video:
Corkscrew: https://www.trailforks.com/trails/corkscrew/
Pingu: https://www.trailforks.com/trails/pingu/
Boogieman: https://www.trailforks.com/trails/boogieman/
Boogie Nights: https://www.trailforks.com/trails/boogie-nights/
Mt. Seymour: https://www.trailforks.com/region/mount-seymour/
#northshore #mtseymour #freehubpov
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![Baja Dust: A Hunt for Uncharted Ridgelines on the Edge of the Pacific [TRAILER]](https://i.ytimg.com/vi/twG68OjPe7M/mqdefault.jpg "Baja Dust: A Hunt for Uncharted Ridgelines on the Edge of the Pacific [TRAILER]
About the film:
Mexico’s Baja peninsula is home to some of the most barren and remote terrain in the Northern Hemisphere. What it lacks in amenities, however, is more than made up for by miles of beautiful coastline, pristine waves, bountiful fish and uncharted ridgelines. For two long-time friends, Cody Wilkins and George VanDercook, it’s also a place where their respective passions of mountain biking and fly fishing have a unique opportunity to overlap. Along with the rest of the Los Locos fishing crew and fellow mountain biker Alex Chay, they take to the water in search of off-shore lines to ride and massive marlin to wrangle.
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