Uploaded August 2026 | Updated September 2026, 2 weeks ago
Extreme heat on playgrounds and playing fields exposes millions of children to growing risk with little guidance. Play It Cool, a new campaign from the Aspen Institute, helps families keep kids safe in the heat. Be among the first to see a social media PSA featuring The Lorax, created with Dr. Seuss Enterprises, that introduces three simple actions to keep kids safe: Speak Up. Sit Out. Cool Down.
Extreme heat on playgrounds and playing fields exposes millions of children to growing risk with little guidance. Play It Cool, a new campaign from the Aspen Institute, helps families keep kids safe in the heat. Be among the first to see a social media PSA featuring The Lorax, created with Dr. Seuss Enterprises, that introduces three simple actions to keep kids safe: Speak Up. Sit Out. Cool Down.
