![[ASL] Solidify your Growth Strategy using Data-Driven Insights with Azure PlayFab Experiments @XBOXGameDev](https://i.ytimg.com/vi/rK0qg0wM0Vg/maxresdefault.jpg)
Uploaded March 2022 | Updated September 2026, 3 weeks ago
Use Azure PlayFab Experiments to run multiple, concurrent AB tests to assess your hypotheses and maximize player engagement. Determine player behavior in a managed and controlled environment by targeting players using Segments.
Use Azure PlayFab Experiments to run multiple, concurrent AB tests to assess your hypotheses and maximize player engagement. Determine player behavior in a managed and controlled environment by targeting players using Segments.
![[ASL] Solidify your Growth Strategy using Data-Driven Insights with Azure PlayFab Experiments](https://i.ytimg.com/vi/rK0qg0wM0Vg/mqdefault.jpg "[ASL] Solidify your Growth Strategy using Data-Driven Insights with Azure PlayFab Experiments
Use Azure PlayFab Experiments to run multiple, concurrent AB tests to assess your hypotheses and maximize player engagement. Determine player behavior in a managed and controlled environment by targeting players using Segments.")
![[ASL] Introducing XGS Publishing’s New Cloud Gaming Organization](https://i.ytimg.com/vi/ugr3cgiCx2k/mqdefault.jpg "[ASL] Introducing XGS Publishing’s New Cloud Gaming Organization
The new Cloud Gaming organization in Xbox Game Studios Publishing works with studios to develop cloud-native titles, and bring them exclusively to the Xbox ecosystem. This talk outlines the benefits of Cloud Gaming, and explains how to partner with the new organization to achieve your dreams.")
